Have you ever watched someone use Google? Most people look at and click on the sponsored links as if they are organic search results.
Product placement, especially without specific calls outs, are something subtle that most people don't notice. Something like the boxes of cereal sitting on the shelf in Seinfeld's kitchen. Are those ads, is it just set design? I don't really know.
There is also car choice in a movie or TV show. The studio isn't going to design and build an actual car just to avoid using a company's product. Which car do they pick and what does that communicate about the brand to the viewer. Is this an ad?
Product placement, especially without specific calls outs, are something subtle that most people don't notice. Something like the boxes of cereal sitting on the shelf in Seinfeld's kitchen. Are those ads, is it just set design? I don't really know.
There is also car choice in a movie or TV show. The studio isn't going to design and build an actual car just to avoid using a company's product. Which car do they pick and what does that communicate about the brand to the viewer. Is this an ad?