Because (rightly or wrongly), the stores have concluded that the *gain* from mak...

		aneesh on Jan 23, 2009 \| parent \| context \| favorite \| on: Identity and Authentication are Separate Things: W... Because (rightly or wrongly), the stores have concluded that the gain from making it so easy to buy something with a credit card is more than the loss they face from the fraud that you describe.