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What?

We're complaining about the disappearance of blog-rolls? Seriously?

I think this article fundamentally misunderstands what the purpose of blog rolls was, and what has filled those niches since.

Blog rolls used to basically fill two purposes, either 1) an exercise in co-branding (which folks still do: https://svbtle.com/ ), or 2) as a list of things that folks find interesting.

1) is kind of a boring subject, and people have sensibly realized that there's a lot more that goes into consistent branding than just providing some links.

2) Is the space where a lot of special built tools have popped up, whether it's pinboard or delicious, or twitter and tumblrs for link blogging. I would argue that this is a vastly preferable circumstance to having a blog roll.

So, OP writes that "link love" is important. Sure it is. But one of the problems with link love, especially blog roll style, is that maintaining a list of links can be a pain in the ass, especially when blogs start winking out of existence.

The lack of a blog roll doesn't mean that linking has gone the way of the dodo. We've just reorganized the net and the way linking takes place. "Wasteland" is a bit much frankly.

Oh. this is to pimp a product. Nevermind. probably best just to ignore this entire conversation :P



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