I highly suspect all these Big Data companies are consulting for Big Companies that are doing things that if the average citizen was aware of, would be absolutely horrified
Which is why they speak in business lingo / vague generalities and not give examples, its to hide the real intent
I don't think its all that sophisticated. The reason Palantir pairs up its services with consultants is that it's not that useful or sophisticated, the consultant's job is to spice it up so it seems like the data and tooling is more valuable than it actually is.
It's the same model as McKinsey etc, the value add is in feeling like you're getting value out of the money you're spending and half of that is being marketed to personally by the consultant and getting glossy presentations, reports, and dashboards.
The reason they pair it with consulting is because:
1. The products are powerful but complex, and were designed by smart, technical people for smart, technical people. They lack some random-person usability.
2. The average client employee isn't that technical.
Source: worked there for 7 years (my views are my own, of course)
I suppose it depends on how the suspicions are impacting one's life and those around them.
If I suspect my wife is cheating on me (without evidence) but keep that suspicion to myself and treat her no differently than before, that might be OK. But if I treat her accordingly and tell her friends, family, and colleagues about my suspicions, that is probably not good!
Which is why they speak in business lingo / vague generalities and not give examples, its to hide the real intent