And the competition from Airbus may not make Boeing better either. On the contrary, Boeing may well get into a death spiral and a slow but painful death. What competition really means is that incumbents can die without impacting customers as other more competent alternatives will fill the void.
Yea. That's the other new phenomenon this new century has brought us, zombie corporations kept alive by feeding them good tax dollars after bad investments. We have to learn to bury our dead properly.
Google is already killing itself. The search experience has been getting steadily worse and worse on one end, but on the other, they're slowly strangling the incentives that were offered to publishers (ranking, traffic & monetization) to develop content for the "open web as dominated by Google".
Now, everyone who's running a website for a living is doing platform-native content for traffic and pairing it up with a newsletter-backed website or straight up investing in brand advertising campaigns to have access to their own audiences still, without relying on Google to deliver them.
My guess is that we're in for the second wave of Big Aggregators, but it's tough to say what the technological twist behind it will be, so it's not just a reddit 2.0.
Not an OP, but I think the search monopoly is likely to end within the next 10 years. There were fundamental reasons that kept it alive and all of them are becoming irrelevant at various speeds.
Not that it must kill Google, they can still pivot and e.g. Google Cloud is already non-negligible in their revenue structure. But I'm relatively confident that search/ads duo won't be their main earner anymore just like Windows is not the main earner of Microsoft.
