Plenty people of here work doing basically the same to maximize the amount of time people, including children and teens, spend staring at rectangular lights to show them ads.

Some amount of extremely competent engineers worked on the tech that made it possible to target beauty ads to insecure teen girls when they deleted a selfie.

Some amount of extremely competent engineers where complicit in building the tech that stoked the fire under the Rohingya genocide.

I could go on, but I think you get the point.