To be clear, this is NOT the official website, thank God. It is their PR site that was designed pro bono by an ad agency. They still have a standard website, ugly, but with actual information and not just visuals.
Indeed. But what would it take for this website to make it to the top of a search engine, above the .gov you've mentioned? Is this subjective to that search engine's algorithm? (that's not a loaded question, as i'm not familiar with how any search engine weighs it's results).
Peter Gnas, office of the chief of Police at the Milwaukee Police Department (who also has an '@milwaukee.gov' e-mail address) is the registrant of milwaukeepolicenews.com
http://www.adweek.com/adfreak/milwaukee-unveils-worlds-best-...