Interesting!

The first image which looks like some kind of music-making hardware ("instrument") looked a lot like the OP-1 by Teenage Engineering [1]. That would be an interesting partnership, right?

[1]: https://teenage.engineering/products/op-1

Good catch yes it does look like that!

I don't think they ever stopped using the name. The wiki article has Sound Blaster audio devices listed as being released up to 2021 and a quick search on Amazon shows they're still selling them brand new.

https://en.m.wikipedia.org/wiki/Sound_Blaster

Guessing the kickstarter is for some retro thing judging by the image of their old talking parrot on that announcement page.