You nailed it. GKNT shareholder here. They have struggled for years to monetize the media business, with little success (profit-wise). Cost of revenue is always very high. Add in a lot of turnover in editorial/content/business leadership (basically everything on the media side) and it has been a whole lot of operating losses. ThinkGeek, meanwhile, has had great year-over-year sales increases, and costs are being brought under control. With the sale of media business, 2012 could be GKNT's first profitable year in many a year (or ever--haven't checked back more than 5 years). Or it could be they finally unloaded the media business (they hired a company to shop it around, BTW) and will now try to sell the e-commerce side (say, to Amazon) and close the doors.