I largely agree with your point, but I have to respond to this:
> I'll never understand why people think these huge multi-bazillion dollar companies are being run by total morons. And make no mistake, if you write a blog post about how billion dollar product X is broken because they changed its color or something then you're taking the position that the company has as its decision makers a bunch of morons taking shots in the dark.
Many, many large companies do have morons taking shots in the dark, based requirements and data that have little-to-no basis in reality, coupled with broken bureaucracy and individual incentives that are not even remotely aligned with what actually matters to their customers.
> I'll never understand why people think these huge multi-bazillion dollar companies are being run by total morons. And make no mistake, if you write a blog post about how billion dollar product X is broken because they changed its color or something then you're taking the position that the company has as its decision makers a bunch of morons taking shots in the dark.
Many, many large companies do have morons taking shots in the dark, based requirements and data that have little-to-no basis in reality, coupled with broken bureaucracy and individual incentives that are not even remotely aligned with what actually matters to their customers.
Apple isn't one of those companies.