But it would also be a huge marketing win if Google Maps became the go-to mapping application despite Apple's version being a core application and one of the most trumpeted new features in iOS.
I'm talking about negative press towards Apple being a relative positive for Google. If in 6 months the first thing new iPhone users do is install the Google Maps app and hide the built-in Apple solution, then at least that portion of iOS 6 will be deemed a failure.
