If (when) companies want their things to be present in ChatGPT replies, they need to provide an AI-compatible way to get it. Just shoving a full-ass web page at it is inefficient and error-prone.
They have to either build a version of their site that's AI-accessible or provide an API (or MCP) for it to access the data.
Now that the API is built and the cost is paid, we can use it for non-AI uses.
If (when) companies want their things to be present in ChatGPT replies, they need to provide an AI-compatible way to get it. Just shoving a full-ass web page at it is inefficient and error-prone.
They have to either build a version of their site that's AI-accessible or provide an API (or MCP) for it to access the data.
Now that the API is built and the cost is paid, we can use it for non-AI uses.