> Either kickstarter is investment or it's a pre-sale store, it needs to pick one, it cannot be both.

The way Kickstarter presents itself, it's neither - it's not an investment; it's a way for creators and consumers to collaborate on a project.

That's subtly different from an investment per se,

(Whether you agree with that is a different question, but it's important to note how Kickstarter intends to portray itself).