Fair as in fairness. An alternative that plays fairly with me by respecting my rights as a consumer. And yes, I agree that there are multiple alternatives. The problem is that they are not viable yet. Most of them are buggy and missing crucial features. Even if those were resolved, we'll still have holdouts like banking apps, transportation apps, shopping apps, etc that rely on platform attestation and geolocking (worthless and harmful features, IMO). The question is, how do we take them mainstream? Their situation is like those of the Linux and the BSDs of the late 90s till 2010. The platforms are not popular enough to garner attention and support from service providers.
The only solution to this market share problem is for a bunch of us to just dive right in by adopting them, put up with all the inconveniences for a while (a long while), convince everyone we can to adopt it by pretending that it's the cool new trend and then complain to every organization, agency and government that they are discriminating against us by not supporting our platform. At some point, everyone will take it up. Hopefully!
The only solution to this market share problem is for a bunch of us to just dive right in by adopting them, put up with all the inconveniences for a while (a long while), convince everyone we can to adopt it by pretending that it's the cool new trend and then complain to every organization, agency and government that they are discriminating against us by not supporting our platform. At some point, everyone will take it up. Hopefully!