This is ridiculous. A consumer doesn't want to die. Life saving "medical products" can be too expensive even with completely honest and well intentioned pricing. The whole point of the system is good people want to pool resources to enable purchasing these "medical products" to save lives. Pooling resources is subsidizing others, government or otherwise. Removing that is an impossibility.
As with every other subsidized sector, they balloon the price when there is an unlimited supply of funding to pay for it.
As opposed to a consumer focused sector where the prices are dictated by what the consumer can afford.