What are you paying in order to be down?

Even if you were making a million a minute, typically, it still didn't cost you a thing, nor have you lost anything.

You're not making as much, sure, but neither a cost, nor a loss.

If you're an event organizer whose big event is in two days, for example, then every minute your website's down translates to people not paying to attend your paid event. Bonus points because as event managers know, people often wait until 2 days before the event to subscribe for good. Bonus points if you knew this and therefore ran a costly email campaign just before the outage, a campaign that is now sitting at a near-0% click rate.

Don't ask me how I know.

For businesses whose profit margins are already slim, which is most traditional businesses trading online, making less money than they usually would will put them into the red, and even for those that are still in profit, making less money than you usually would means you have less money to pay the expenses that you usually do, expenses that are predicated on you making a certain amount of revenue.

your house isn't going into foreclosure because your shop went down for a day.

You're living in a bubble. I know enough people who live paycheck to paycheck and always have exactly $0 in their pocket before the end of the month. It's pretty normal in some parts of the world, maybe even most of them.

That's a weirdly flippant response to what's a serious issue, but I'll give it the courtesy of a reply anyway - maybe not, but a business not making enough profit might go under, or they might only have to fire someone to prevent that from happening.

any brick and mortar store can have an outage, sometimes multiple days when they repave the streets or have a utility outage. You are white-knighting for imaginary victims of imaginary tragedies. thats weird

I mean, you don't really know that, do you?

Maybe Tuesdays tend to be a big day for me, and instead of "down for a day", it's "lose almost a quarter of my income for the month".

Cloudflare is pretty pervasive, there are all kinds of people and businesses, in all kinds of situations, impacted by this.

You can make any leaps of logic into chaos theory. hell, maybe a fully-occupied orphanage will burn down because of some percolation of events that wouldn't have occurred had CloudFlare kept running. Maybe the next genocidal leader was conceived at the precise moment because CloudFlare was down and his parents used the time to make whoopie?