[Wikipedia founder Jimmy] Wales undertook was the creation of the web portal Bomis, which featured user-generated webrings and that, according to The Atlantic Monthly, "found itself positioned as the Playboy of the Internet." For a time the company sold erotic photographs, and Wales described the site as a "guy-oriented search engine" with a similar market to Maxim. Although Wales is no longer connected with the company, his involvement with Bomis has been criticized