I agree. I think the biggest friction point for magazines on the web is that consumers are very wary of paying a recurring subscription for something as nebulous as "access". Just needing to remember a login id/password for a payed service kills the customer experience. So containerizing content in a way that consumers retain the right to old content, centralizing the billing, and distributing it in the Newsstand (as opposed to relying on already over-used channels like e-mail alerts) seems to attack many of the web's biggest shortcomings to me.