I am one of those founders who does not want their customers to know. I have one specific very large customer that is quite an old school company. My software has become pretty pivotal for some of their workflows and if they knew it was one guy on his laptop keeping things afloat with the help of a mysterious AI I am pretty sure they'd reconsider our contract.
Most startup -> enterprise deals are like this in nature. Enterprise buyers are already wary of small startups (for various reasons). A 1 person startup? Wouldn't even get a meeting with the buyers in many cases even if your software was 10x cheaper and exactly solved the business problem.
I worked for a public health care Enterprise early in my career and I make a joke to one of the VPs once about how it seemed like the real career success would be finding one of our pain points as a patient or employee, leaving to start a company that solves that, and selling it back to us. He laughed and said several people had done that but you better take a half dozen executives with you or you'd never get the first meeting no matter how good the product was.
> you better take a half dozen executives with you or you'd never get the first meeting no matter how good the product was
I spent ~16 years of my career in life sciences and this is also my experience. There's no way you get into an enterprise account with a pharma as a startup without a lot of deep connections; life sciences space is very high in regulatory requirements and risk and the risk/reward ratio with startups simply isn't worth it.
In my specific space, clinical trials can run for years. A company that might fold if they run out of runway? Non-starter. I was a member of a small company that did make this work and it required that we put our code in escrow with a large multi-national IT company that owned the support contract (customer paid us for licensing, paid multi-national IT company for support, our source code went into escrow).
