News has fashion, and tax avoidance is fashionable at the moment. Partly that's because government has made announcements about it, and partly because we're in austerity measures.
It's also very interesting to note that we have a cabinet who have themselves been involved in fiddling with their tax returns. The very same who have proposed and implemented big austerity measures.
I think it's good the public are aware what is happening with tax from corporations to cabinet ministers to the people. I know a few who wouldn't have any idea this is a standard thing and probably outraged that the public are being hammered for tax and large corporations pay relatively little in comparison (and if they don't, they may have it waivered).
There is another one about how Vodafone owed around £6 billion in tax and it was let waiver whilst big crackdowns on tax cheats were in progress. I might have my facts wrong here but most people I speak to about say the same thing: "it's unfair". This also may be terribly biased though, most people I speak to are working class and support Labour.
On the flipside, I can imagine some kind of rebound effect if any sort of big policy was made against it, where big companies are simply less inclined to do business here, with our economy suffering as a result since we're £100m out of pocket rather than £6bn up per co.
I don't know much about politics or economics, I merely reiterate what the majority of people say about it all and my own perspective. Please correct me if I'm wrong.