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The audience for your corporate name is most likely: investors, bankers, family members, and people who know nothing about you.

In light of this, a perfect company name is easy to say over the phone, memorable, and suggestive in roughly that order of importance. A perfect example is "3D Robotics".

Your company name is the only chance you have to verbally communicate everything there is to know about your business in a split second. Your corporate name != your app name, and your app name != your URL.



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