> they know 70% of the value comes from the advertising
So, you are aware that advertising is in large part responsible for shaping what is perceived as high-value status signals in society. You're also aware that for certain products the only distinction between those and their alternatives is that specific high-value association.
How come you started out from the position that advertising is "just showing off different aspects of the product" then?
So, you are aware that advertising is in large part responsible for shaping what is perceived as high-value status signals in society. You're also aware that for certain products the only distinction between those and their alternatives is that specific high-value association.
How come you started out from the position that advertising is "just showing off different aspects of the product" then?