$99 design! I think the major reason Apple became the Apple is because they stayed as far as possible from $99/design concept. Reading the following about the original design will give more clarity why Apple copied it one to one: "...Since then [1944] it has become a Swiss national icon,[2] included among examples of outstanding 20th-century design by both the Design Museum in London and the Museum of Modern Art in New York City". I hope Apple will pay to MOMA too, who else will support the Art:)?