Facebook's approach is desperate and ham-handed. It shows me nearly every day on the mobile app that the same three people I went to high school with like Target, BestBuy and some other major corporation. I have visited the profiles of those people no more than once and have no real interest in what they like whatsoever.

Facebook must be desperate for ad impressions. I too unliked nearly everything and experience a tinges of irritation every time the mobile app "so and so likes this major corporation" stuff shows up in the mobile feed.

In comparison, Twitter's ad platform is subtle, engaging, and visually beautiful.