Pfft. My phone was not marketed to me, I bought it on the specs. I didn't even know the model existed until I wanted to buy a new phone. I suspect much of the HN crowd is the same.

Building a better mousetrap is still the best way to succeed.

I didn't say you can't market specs. Sounds like someone does understand you.

I also didn't intend to imply that you should not build a better mousetrap. The point is that building a better mousetrap is insufficient.