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Exactly. Apple's vertical integration gave them a big first mover advantage in this market but their obsession with control is going to kill them as the hardware is commoditized.

Bezos is 100% right about this - content is king in mobile in the long run.



My Nexus 4 is bigger and better than my iPhone 4s, in everything except absolute hardware quality, though it's not far behind.

Jellybean is fantastic, and provides a stable glitch-free experience, with significantly better performance in key apps such as Exchange integration that are a key part of my daily usage.




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