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All very good points, but I can't help feeling that anyone sensible who uses this list as a guide to whether to start up will never ever start a start-up.

It's a scary world out here, and you need a little bit of ignorance (or a lot of arrogance) to get started. I chose the latter option, but not everyone is as arrogant as me ;-)



Which one of the items in this list seem overblown to you? They all seem pretty solid to me. If this list scares you away from entrepreneurship, maybe it's doing you a favor.


They're all real, but it's easy to over-estimate them if you're an intelligent, reasonable, risk-averse individual (like most successful entrepreneurs).

Most of those are not "killer" issues, either, like the article presents them. They're just problems you'll encounter and deal with along the way. Being aware of them is worthwhile, but with the caveat that you don't need to resolve all that stuff immediately.

I mean, take the last few for example:

9. Are you a self-starter?

8. Do you have a concept you're passionate about?

7. How persuasive and well-spoken are you?

6. What's your track record of executing your ideas?

5. Are you comfortable making decisions on the fly with no playbook?

Sure, all those things help with running a business... but do you need to put ticks in all those boxes to start a business? Do you need to be confident in making decisions by the seat of your pants, have a track record of executing ideas, be a persuasive, well-spoken, passionate, self-starter before you even get started? Absolutely not. All that stuff will come with time.


Ok, but let me be devil's advocate, based on my experience trying to get everyone at my company to be more entrepreneurial:

* Some people suck at selling, and freeze up on the phone. They'll put off critical business tasks because they're shy or don't like feeling like whores. And they'll fail because of it.

* Some people (cough cough) are great at starting things but have no follow-through ability --- or, in our industry, will tweak and tinker endlessly but never release code.

* Lacking an actual playbook for "how to run a company", some people will hew to whatever received wisdom they find, and thus waste weeks getting 110% unit test coverage or waste tens of thousands of dollars hiring a human resources person.


Totally. And those people will fail at their first 1, 2, 3 or more businesses. Perhaps they'll never succeed. But, much like tweaking and tinkering endlessly and never releasing, it's unproductive to worry endlessly and not try.

I still suck at making phone calls. I've found a way around that - I have other people with me who can do that better.

Ten years ago I had no follow-through. It took me a while, but I learned to overcome that. Tweaking and tinkering endlessly was a problem in my first start-up. It cost me a good kick in the face (figuratively) and I learned to release early and often.

Those are all likely mistakes, and some of them you can avoid by reading about them but most of them you'll have to face personally before you overcome them. And, who knows, maybe you'll never overcome them! But the worry should never stop you from trying.




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