The anthropomorphizing is part of the marketing. They'll never let up on it.

I mean CoT came out of research circles not marketing

It's impossible to tell the “it's all marketing!!11oneone” folks anything.

I don't disagree. I remember the days of "think step by step". Plenty of people were doing it before the paper. Just a guess but that's where the title came from.

Regardless, marketing wise they stepped in shit.

Research is salesmanship.

Nailed it