You've said it in a nutshell. Exactly how it really is. PG should include this some where. Many people are blinded by the ways media portray stories and the reality behind them!
It really is true. Look at the medical "startup" Walmart partnered with. They've been around for more than ten years.
I'm sure they're cheap. The problem with "going big or going home" is that in many cases you are going home. The one thing I've learned is that in the vast majority of cases, the market moves much slower than you expect.
If you find yourself in the case of a market moving faster that's usually the problem to have....then you hire and spend like a maniac but it doesn't matter because if the market is truly moving that fast you're making money hand over fist.
The problem comes when you are spending like that and the market isn't growing that fast.....then you flame out.
