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Bizarrely, it isn't even written very well. It's basically:

Scientology Opened 12 new offices/churches.

Followed by 12 pictures, all pretty much staged the same way, with blanket text following each picture written the following way:

City, State: Date

David Miscavige dedicated the new Church of Scientology (City) in ceremonies attend by (nnn) Scientolgists, their guests and city and state dignitaries. The Church building, which used to be (XXX) is located near (YYY)

The entire "Sponsored Content" feels like it was programmatically generated.

I'd expect better out of a high-school english student.



Don't underestimate their marketing skills. They know exactly what they want out of their piece on The Atlantic.




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