I for one think that they are "gaming the system," but I don't see that as a bad thing. It's great that these kids are entrepreneurial enough to proactively push their product. It's clearly a very effective way to title a post, and they aren't lying or doing anything unethical, so what's the problem? All I know is, if I was 14, I would definitely post my age, and I sure as hell wouldn't feel guilty about it.