JC has a way with marketing, I guess. He knows the check will never be cashed and he will get tons more exposure for free. It’s also a way for him to get his apparently under-performing startup some free press by associating himself with the most buzzed about startup around today.
We use Twitter regularly for updates for special offers now we are live to our 2000 or so followers, it sure would be an excellent way of increasing followers and probably extremely cost effective, even at $120,000 per year.
That sort of money is way out of our league but it certainly does put light on this ongoing debate about how Twitter can monetize its service.
On another note the search.twitter.com facility is invaluable if you have any form of product or service people are looking for, weve managed to capitalize on 4 sales in the past fortnight alone just replying to users tweets
This article could be titled how to destroy twitter in one easy step. 10 messages a day of spam, madness.Especially ironic after Erlang day.
The author actually identifies why, the personal nature of twitter is what makes it what it is, if the first user experience is getting spam marketing messages ten times a day, someone else will take over. If they had any sense they'd rip that cheque up and find other ways to monetize the site.
I'd rather be talking about bubbles than recessions.
Seriously, though, the amount of ad dollars businesses spend yearly makes $250k to advertise on a new medium with a lot of momentum a solid investment.
Imagine Kevin Rose saying he's going to Burger King for lunch and 2 million people reading that within the next five minutes.
