What kind of software allows you to sell via the newsletter format? I though the reason that format works was because the buyer were non-techies (i.e. grandmothers who have parrots etc). Does it work on techies as well? If so, pretty amazing.
I would characterize my audience as non-techies who want to become techies.
Basically, the software programs I have let people create and run websites very easily. I also have some hosted solutions for those who don't even want to have their own server.
That's how I started in the niche basically. I found myself helping my non-techie friends set up a simple website for themselves and figured others would need the same help too.
