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If name dropping high profile people is an important part of your businesses marketing strategy, then it seems reasonable to pursue that <i>if it leads to more revenue/profit</i>

I think OP's issue relates to the weird, self-referential culture of Silicon Valley, where success is measured in buzz and money raised. It goes something like:

Build free software product -> ? -> profit

where ? = Get lots of buzz/hype, grow userbase quickly, raise VC money

Or course, this is similar to another business plan: http://www.youtube.com/watch?v=tO5sxLapAts




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