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It's not about upgradability.

It's about the console I buy today having a comparable shelf-life to one purchased 5 or even 7 years ago. When the 360 in my home office died late last year, I was faced with paying essentially as much as I spent in 2008 to get a new one, but knowing it would be end-of-lifed and all-but-unsupported in a year.

To say nothing of the odd situation where that same 360, purchased in 2008, was no better than the 360 I bought for my living room in 2006 (insert RRoD joke here).

Yet the Roku I bought last year for my folks was better than the one I bought in 2009. And the AppleTV I bought last year was better than the one I bought a year before.

The public is never going to swap a GPU. But they certainly understand the difference between a $300 purchase that lasts 5 years and one that lasts 2. And a $300 purchase this year that confers an improved product over what one could buy for $300 five years ago.




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