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3DSecure for MasterCard or Verified by VISA. These solutions are very American and not at all what European customers expect to see.

I can't speak for Europe, but basically every site here in Sweden where I buy something with a card uses 3DSecure and VbV. The pick up over the past couple of years has been massive.




On the other hand, it works so badly in the UK that it's been disabled by pretty much all banks.


Ahh, is that why it went away for a few years.

Back about 2008-2009 it seemed I got hit with a VbV screen for 90% of purchases. Then, it just seemed to 'go away'

In the past 3 or 4 months, I've started seeing VbV screens again though. So perhaps something else has changed?

Personally I never had any purchase problems with the system.




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