3DSecure for MasterCard or Verified by VISA. These solutions are very American and not at all what European customers expect to see.
I can't speak for Europe, but basically every site here in Sweden where I buy something with a card uses 3DSecure and VbV. The pick up over the past couple of years has been massive.
I can't speak for Europe, but basically every site here in Sweden where I buy something with a card uses 3DSecure and VbV. The pick up over the past couple of years has been massive.