Yeah ... speaking of "social spam" does anyone else get a "make new friends on Google+" page about 10% of the times you try to go to plus.google.com ? The persistent annoyance of that page was a major reason I went back to Facebook from G+, and now just use it as a Skype replacement.
More than 10% of the time on facebook, I get a "try out these new games your friends are playing" (even though I've rarely played games on facebook), which takes up roughly the same amount of space as the google+ one does.
It's a GIGANTIC POPUP full of Click here! Join now! Follow ME! (Or like today, a new full page of Do Not Want: "Never miss another post
Get notifications whenever important people in your life share something new on Google+" <-- how about you just let me into the site ok? Come on...)
This G+ one fills the entire screen, and you have to find and click the "no thank you get out of my face please" button to get to the social feed; if you want to check that multiple times a day (like is typical Facebook usage), it gets to be a major source of friction, which Google usually hacks out with an axe anywhere they possibly can ...
Everything they do lately seems designed to trick you into doing something, signing for a Google service, joining G+, clicking an ad by mistake, downloading Chrome ...