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People who don't have a car, mostly.

When I lived outside a big city, I didn't think twice at going a few miles to the Trader Joes, even if I didn't need much. Right now, I'm in San Francisco and without a car, and it's an event to go just about anywhere from where I live, short of a small corner store.



You should try out ZipCar. I'm not pitching it against InstaCart, which will prove to be cheaper for groceries, but more like a trip to Fry's or Ikea maybe.




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