Yeah, he was once meant to be on TV news talking about Groupon and because they asked a question he didn't want to answer, he told a funny irrelevant story about his life just to play out the clock. A real square peg in a round hole but in the best possible way (though not necessarily from investors' POV).
Same as politicians do. It takes some practice to learn to do that. I would suspect he was prepped in evasion techniques prior to the TV appearance. Actually hard to believe he wasn't schooled in some of this actually.