Did you read the article? He says "copy it, put your name on it and make millions; I don't care". He even says "put nasty words in my mouth if you want". He's obviously OK with everything you mention.
Yes, you have my blessing to do this. In fact, numerous people have sold my blog posts in the form of ebooks on Amazon, with my name on it, without giving me any profits. They've also scraped my site and put ads on it. It's hard for me to be any clearer: I don't own my work, nor do I attempt to control it.
If he's full-on rejecting copyright then I can (with his blessing) take his entire body of work, s/zenhabits/choult/ and profit.
I'm not sure that the author counters/confronts that concept enough for me to accept that that is something he would acquiesce to.