I agree with you that it's not right to bootleg their content anyway, but I also think there is little hope of persuading most people of that. So the content producers are going to have to change their business models.

And I'm not sure they'll come out much worse for it. Imagine if Peter Jackson announced that his next movie would be a free download, and crowdfunded the money to make it. I bet he could raise a couple hundred million dollars without much trouble.