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The sense I meant "original wordmark" (not artwork) was that it was the first wordmark, not that it was novel. It was not created by a Twitter user or dev: it's just the name "Twitter" in the Pico font, which predates Twitter by several years.

Moreover, it's misleading to claim the bird logo was created by third-party Twitter users (or devs): the fact that Simon Oxley has an account on Twitter played no part in the acquisition of the rights to use his work. They purchased the rights to use stock imagery.

That is to say, its association with Twitter is due to Twitter buying the rights to the image and using it in their branding, not due to Oxley's involvement in the Twitter community or his offering it up as a community take on Twitter branding (which he did not). It's not in the same category as borrowing from or being inspired by the Twitter community as was the case with hashtags and retweets.

The subsequent logos were created by internal Twitter designers or contractors. While I'm sure they are Twitter users, they are definitely not third party Twitter users and their usage of Twitter is incidental to their design work.




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