Forget learning how to 'sell' a product. You can't just 'sell' a bad product.
WHAT YOU WANT
What you really want is to learn how to research, develop and market a product 'that sells'. To learn this, I suggest you do two things that might surprise you.
DO THIS
First, write a 2 minute infomercial script for your product. Practice being the presenter. This is a surprisingly informative exercise. Make sure to address any questions or objections people would have about the product, support or refunds in your script.
THEN DO THIS
Second, write out a one page direct response magazine advertisement for your product. Anticipate any and all questions, objections and concerns in your ad. For examples, see old-school direct response ads by Joe Sugarman for products such as the Pocket CV from the 70's.
IT"S THE PROCESS
By going through the process of writing a 2 minute infomercial script, and also writing a 1 page direct response magazine advertisement you will be forced to understand and echo features, benefits and emotional benefits and also anticipate and answer questions and objections. These are the two most valuable selling skills whether in person, online or in print.
SELLING IN PRINT
Being able to sell in print is really valuable, because your ads and advertising can scale to billions of pages.
There's a lot to know about selling, marketing and developing products that sell. I've been studying it for 10 years, and it's going to take a lifetime of learning to do my best work.
I would be glad to share some things I have learned with you. Reach out and let's connect - dan [at] tinylever [dot] com.
WHAT YOU WANT
What you really want is to learn how to research, develop and market a product 'that sells'. To learn this, I suggest you do two things that might surprise you.
DO THIS First, write a 2 minute infomercial script for your product. Practice being the presenter. This is a surprisingly informative exercise. Make sure to address any questions or objections people would have about the product, support or refunds in your script.
THEN DO THIS Second, write out a one page direct response magazine advertisement for your product. Anticipate any and all questions, objections and concerns in your ad. For examples, see old-school direct response ads by Joe Sugarman for products such as the Pocket CV from the 70's.
IT"S THE PROCESS By going through the process of writing a 2 minute infomercial script, and also writing a 1 page direct response magazine advertisement you will be forced to understand and echo features, benefits and emotional benefits and also anticipate and answer questions and objections. These are the two most valuable selling skills whether in person, online or in print.
SELLING IN PRINT Being able to sell in print is really valuable, because your ads and advertising can scale to billions of pages.
There's a lot to know about selling, marketing and developing products that sell. I've been studying it for 10 years, and it's going to take a lifetime of learning to do my best work.
I would be glad to share some things I have learned with you. Reach out and let's connect - dan [at] tinylever [dot] com.