As more of these stories happen, Google adwords will simply consist of the big-brand marketers. There is something I trust in this process -- the market.
Companies like knife-depot are specialty, niche, hyper-focused on their particular product: knives. From their post, it's obvious they know those products inside and out. WalMart, Target, Amazon? They don't know squat about those products. If I want a specialty product such as the knife described in the article, I trust a specialty shop much more than the bulk-focused vendors.
As Google runs more of the specialty folks away and caters more to the big brands, I would venture they'll see click-through activity commensurate with that change. And that's called opportunity in that space.
Companies like knife-depot are specialty, niche, hyper-focused on their particular product: knives. From their post, it's obvious they know those products inside and out. WalMart, Target, Amazon? They don't know squat about those products. If I want a specialty product such as the knife described in the article, I trust a specialty shop much more than the bulk-focused vendors.
As Google runs more of the specialty folks away and caters more to the big brands, I would venture they'll see click-through activity commensurate with that change. And that's called opportunity in that space.
Nice going, Google.