If I was Knife Depot, I would focus on brainstorming a single opt-in offer they could use to have all their marketing and advertising channels function as a funnel for growing their email list.
"1 Badass Knife Per Week" is an opt-in offer that would get my attention, even though I'm not a knife guy.
Why be dependent on Google for your sales? Pay them once up front to help grow your list, and you'll be able monetize each subscriber for their lifetime using email - a FREE channel you own and control 100%.
A list is really where it's at, but to make list-building work you need a single opt-in offer that will cause people to sign up on the spot.
If you'd like some ideas for crafting your opt in offer, reach out right now by email: dan [at] tinylever [dot] com
"1 Badass Knife Per Week" is an opt-in offer that would get my attention, even though I'm not a knife guy.
I expand on this idea in this post: http://www.tinylever.com/one-badass-knife-per-week
Why be dependent on Google for your sales? Pay them once up front to help grow your list, and you'll be able monetize each subscriber for their lifetime using email - a FREE channel you own and control 100%.
A list is really where it's at, but to make list-building work you need a single opt-in offer that will cause people to sign up on the spot.
If you'd like some ideas for crafting your opt in offer, reach out right now by email: dan [at] tinylever [dot] com