> Ben & Jerry's ice cream spent decades turning down good business deals to stay true to their ideals
If, instead of succeeding, Ben & Jerry's had joined the ranks of the many other failed food retailers wouldn't the corporate officers have faced the potential of shareholder lawsuits for having blatantly "turning down good business deals" along the way?
If, instead of succeeding, Ben & Jerry's had joined the ranks of the many other failed food retailers wouldn't the corporate officers have faced the potential of shareholder lawsuits for having blatantly "turning down good business deals" along the way?