really? I wasn't there, but it sounds more like running ads would ruin the product to them so it wouldn't be something they loved anymore. I'm amazed that the idea one should make money is so novel . . . it's like breathing, it should be assumed, how else does something sustain itself? The focus should be on greatness, making something better, pushing something forward (with the assumption that it should be able to pay its own way), not simply how to angle an extra dollar.