This blog post makes a ridiculous argument to defend its point.
To paraphrase the author, "Apple should control the rankings of an app in the app store, and it should not be influenced by illicit methods".
Now, suddenly, paying a third-party to advertise your app inside their app is an "illicit method" of getting it discovered.
It's called advertising. Developers can choose (or choose not) to pay money to promote there app in dozens of places and the app will increase in ranking in the App Store because advertising works.
It's like saying you want people to discover movies by going to the theater and choosing them by only by name, and NOT by watching trailers, TV commercials or viewing the posters. It's just a ridiculous argument that all advertising is by definition bad.
To paraphrase the author, "Apple should control the rankings of an app in the app store, and it should not be influenced by illicit methods".
Now, suddenly, paying a third-party to advertise your app inside their app is an "illicit method" of getting it discovered.
It's called advertising. Developers can choose (or choose not) to pay money to promote there app in dozens of places and the app will increase in ranking in the App Store because advertising works.
It's like saying you want people to discover movies by going to the theater and choosing them by only by name, and NOT by watching trailers, TV commercials or viewing the posters. It's just a ridiculous argument that all advertising is by definition bad.