I was looking for this comment, I'm expected to sign up for something I don't even know I don't need!
I can hazard a guess that EveryMe (beyond being Yet Another Social Network) is that it wasn't communicated properly, I'll back that up by:
"Our Twitter searches were full of users that didn't get it."
I've noticed this trend in recent startups, where for some funny reason, you tell the consumer nothing about the product but expect them to pay a time and information investment. My email address isn't something I just give out to no-mark sites.
As one such consumer, you're battling with not only The Big Guys, but that other startup that has an introduction stating their mission. You've got 10 seconds to convince me I need you, or I'm out of your website.
I can hazard a guess that EveryMe (beyond being Yet Another Social Network) is that it wasn't communicated properly, I'll back that up by:
"Our Twitter searches were full of users that didn't get it."
I've noticed this trend in recent startups, where for some funny reason, you tell the consumer nothing about the product but expect them to pay a time and information investment. My email address isn't something I just give out to no-mark sites.
As one such consumer, you're battling with not only The Big Guys, but that other startup that has an introduction stating their mission. You've got 10 seconds to convince me I need you, or I'm out of your website.