And also those same fans are now less motivated to go see the film in theaters because their DVD is already pre-ordered, potentially hurting box office revenue.
It is actually brilliant, now he can go to the distributors and say "these thousands of people were so excited about this project that they paid to make it... so of course they will pay us to see it!"
It is actually brilliant, now he can go to the distributors and say "these thousands of people were so excited about this project that they paid to make it... so of course they will pay us to see it!"